“Radiance” is a social responsibility initiative by Shine Divine, in association with PEHEL Foundation (People for Education Health Environment and Livelihoods Foundation), which aims to empower underprivileged people through various skill development, awareness and livelihood generation activities, so that the world becomes a safer and kinder place to live in. After all, we are only as good as our surroundings!

We at Shine Divine firmly believe in the philosophy of Ubuntu which is a South African term for oneness of humanity or “the belief in a universal bond of sharing that connects all humanity”.

This belief drives us to actively engage with rural and urban communities where a few enterprising people want to share their art and craft with the world. They have become an intrinsic part of our lives and our friendships go beyond the boundaries of class, caste and religion. These friendships fuel our creativity and motivate us to keep improving, innovating and further spreading our radiance around!

We hope that you share these beliefs too and will spread your Radiance by choosing to buy from our wide range of eco-friendly, safe and handcrafted merchandise.

Every purchase of yours will directly contribute towards upliftment of underprivileged people, especially women, and their families.